AMARA KLC Student Competition 2021 - Finalists Announced
At KLC we are very proud of our ability to offer students the opportunity to collaborate with influential industry names, brands and organisations, so it is with great excitement that we reveal the finalists of our latest joint competition with luxury homewares provider AMARA. This Influential, global online retailer, with its long-standing relationships with some of the world’s most renowned luxury home brands including Versace Home, Missoni, Fornasetti and Roberto Cavalli, prides its self on being able to deliver new and exciting products to a global clientele ‘week in, week out’.
As part of its bid to support ‘the design talent of tomorrow’ and to engage with the interior design community, AMARA runs a yearly competition exclusively for KLC students. As detailed on their website; ‘The brief for the 2021 competition is to transform the ground floor of a 200-year old rural cottage into a functional space for a couple and their two teenage children, and make it a place where they can work from home, exercise, and home school. Entrants submitted a mood board, floorplan and design statement, and then the judges shortlisted their favourite 15 designs. The shortlisted candidates now need to create a 3D visual of their design before the final judging day in June.’
Continuing their incredibly difficult job, the judging panel - high profile designer, presenter and journalist Roddy Clarke, KLC Alumni and founder of ‘The White House’ luxury interiors, Charmaine White and our very own Principle Jenny Gibbs OBE have been impressed by the talent and creativity on display.
In her capacity as judge and in reflection of the quality of work submitted, Jenny said; “This was a challenging brief but the quality of the entries was so high that whittling them down to a shortlist was equally challenging. It was a joy to find that almost every student had met the planning requirements of the brief and created easy to navigate, functional spaces together with delightful schemes featuring effective use of colour, pattern and texture, presented in a variety of different and engaging ways. It was rewarding too to see that sustainable sourcing was so well understood and the individuality of every scheme was a complete endorsement of the value of the design process.”
“This was not an easy brief and I think all of the students handled it very well. I am very impressed with some of the design solutions that were presented and equally with the FF&E selections. I thoroughly enjoyed witnessing how each of the students interpreted what was required and the standard of presentation was very high. It was tough deciding the shortlist but I’m looking forward to seeing the visuals in the next round.”
Charmaine White Founder of The White House Interiors
The overall winner will be announced at graduation in June and will be awarded a £500 cash prize as well as receiving exposure on AMARA’s website and social media channels. The top three designs will be exhibited at KLC’s Summer Graduation Show and will also be featured on the website.
We would like to take this opportunity to congratulate these students on their outstanding achievement and wish them the best of luck with this final stage of the competition. Well done to you all.
“Choosing from such a wealth of talent was not an easy task. Sustainability is something which needs to be addressed within the interior design world and it was encouraging to see the applicants embracing this mindset, selecting materials responsibly and also challenging themselves with their sourcing skills. It is important to be conscious when designing any space and those which stood out for me had adopted this without compromising on the style or functionality of the space.”
Roddy Clarke, dsigner, presenter and journalist